How American Mortuary Equipment built 115+ sites with Foundreco to rank #1 on Google
Based in Johnson City, Tennessee, American Mortuary Equipment supplies death-care equipment to funeral homes across the United States: mortuary coolers, autopsy tables, embalming stations, and lab equipment. Founder TR Ward is a credentialed funeral-service professional who started the business in 2009 while still in mortuary school. He has since shipped around 21,000 products to roughly 7,400 customers from a 40,000 square foot warehouse, and runs the whole $5M operation with just four employees.
TR has built 115+ websites with Foundreco, one for each product his buyers search for. Half of them already rank on Google's first page, ahead of rivals who have sold death-care equipment for decades. Together they lifted his organic traffic 10% and have already grown his revenue by 5%. He has also built an app to monitor his coolers in the field.
I went through a couple of other platforms, but Foundreco is by far the best. I can bulk create as many sites as I want. Without Foundreco there is no way 50% of my domains would be on the first page of Google.
Ranking #1 on Google by building 115+ keyword sites
TR was struggling to outrank his better funded competitors on Google. He was originally using a single ClickFunnels page that cost $1,200a year but he was ranking for nothing. He knew his buyers searched for one exact product at a time (e.g. a "10x15 mortuary cooler," an "oversize embalming table") but building a separate page for each search was too slow and too expensive.
In March 2026, TR discovered Foundreco. He built and published 115+ sites on separate domains in a matter of weeks. Over half of his domains are now ranking on Google's first page with many of his core domains outranking established rivals (like AutopsyTables.com). The sites have already lifted his organic traffic 10% and added 5% to his annual revenue. He can now spin up a new site in about a minute with his own custom domain and custom Branding & SEO. He also cancelled his ClickFunnels subscription, saving $1,200 a year.
ClickFunnels was $1,200 a year for one landing page. It made zero sense. I'm not looking to babysit a ClickFunnels account. On Foundreco I can bulk create as many as I want, and they rank.
Monitoring thousands of coolers in the field with a custom alert app
TR has thousands of mortuary coolers out in funeral homes across North America. The only way to check one is to walk over and read the gauge, and no one can do that across thousands of units spread around the country.
TR built an app to monitor the live temperature of every one of his coolers and get a live alert if it becomes warm. TR has never coded before, and never needed to. The app integrated with his DataCake sensors through App Connectors, the sensor logs get saved in Foundreco Database, and the alerts are triggered by Foundreco Backend.
If I want to create another app right now, I know I can have it up in minutes.
Why Foundreco
TR loves Foundreco' speed and flexibility. He can ship as many sites as he wants just by scaling up and down month to month. He tried other AI builders like Lovable and ClickFunnels, but Foundreco was the only one that let him stand up a real, ranking site as fast as he could describe it. He dropped the rest and is all in with Foundreco. He especially loves not having to manage any infrastructure: no hosting, no servers, nothing to keep alive at 2am. He also loves that he owns everything. He has successfully mentored multiple other people through building their own sites with Foundreco.
I'm not a tech person at all, but you make it easier for rookies and dummies like myself. It's a reliable platform, so I can confidently recommend it and new users get up to speed quickly.
What's next
TR now wants to run the whole business with Foundreco, not just marketing and monitoring. His operations are spread across disconnected tools like Shopify, shipping, email, and inventory management. He is building a customer tracking portal that wires in UPS and RL Carriers so buyers can follow their own orders. He's also continuing his marketing. He has about 100 more keyword domains queued to launch in a single batch through the new Foundreco MCP with Claude and ChatGPT. Finally, he plans to build a blog with fresh, industry specific articles every day.
I want a blog with a low-hanging-fruit keyword every day, automated on all of my domains.
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