Free Tool

The app launch checklist, filtered down to the part that applies to you

Forty-five checks across before launch, launch week and the first ninety days. Answer three questions and the list drops everything that does not apply to your app, so you get the items you actually have to do rather than a generic hundred. Tickable on screen, and it saves as a PDF.

3 questions·45 checks, filtered·Tick and it remembers·PDF instantly

Question 1 of 3

Where are you right now?

This marks where you are in the list. It does not hide anything: if you have already launched, the pre-launch items you skipped are exactly the ones worth seeing.

Question 2 of 3

Where does it run?

Store review, listings and store replies only appear if you are shipping to a store. Choose as many as apply.

Question 3 of 3

What does the app involve?

Each of these adds checks that catch people out. Pick none if none apply, and the list stays shorter.

Last step

Who is this checklist for?

Your name goes on it. The checklist is built here in your browser and appears immediately, so there is nothing to wait for in your inbox.

So Haidar can answer if you get stuck on an item. One email, no sequence, reply "no thanks" and it stops.

🔒 Straight to my inbox and nowhere else. No list, no resale, no drip sequence. Relax.

What is on the app launch checklist?

Forty-five checks in three phases. Before launch covers scope, contract, code ownership, database access rules, secrets, backups, running costs and analytics. Launch week covers deployment, store submission, rollback, transactional email and onboarding. After launch covers the funnel, running spend, dependency updates, data export and handover notes.

Each item says why it is there in one line. Nothing on the list is filler, because every item is something that has gone wrong on a real project Foundreco has either built or been called in to repair.

Why is it filtered?

Because a checklist where a third of the lines do not apply to you gets abandoned. Three questions decide what is shown: your stage, whether you ship to an app store, and whether the app takes payments, uses AI, accepts uploads or serves UK and EU users. A web-only app with no payments gets a noticeably shorter list, and every line on it is real work.

Stage is the exception. It marks where you are but hides nothing, because if you have already launched, the pre-launch items you skipped are the most useful thing the list can show you.

The three that cost the most to fix late

  • Database access rules. A rule left on the development default exposes every row to anyone who finds the endpoint. Cheap before launch, expensive after a breach.
  • Keys reachable from the browser. Anything in the front-end bundle is public, so fixing it means rotating every key as well as moving the calls.
  • Backups nobody has restored. A backup that has never been restored is a belief. The rehearsal is half a day and it is the difference between an incident and the end of the business.

If the app was built with an AI tool, the free readiness audit scores those three and thirteen others in about four minutes.

Questions about this checklist

Is it really free, and is there a catch?
Free, and no catch. You give a name and an email, the checklist appears immediately, and you can save it as a PDF or work through it on screen. Most people who use it will never be Foundreco clients, which is fine. It is useful on its own.
Does it remember what I have ticked?
Yes, in that browser. Ticked items are stored locally on your own device, so coming back to the page keeps your progress. Nothing about what you ticked is sent to Foundreco, and it will not follow you to a different browser or a different machine.
I have already launched. Is this still useful?
Usually more so. The pre-launch section is not hidden from you, because the items most likely to be missing are exactly the ones that get skipped under launch pressure: database rules, a rehearsed restore, and a written running-cost sheet. Work backwards through them.
Can I use this with a developer who is not Foundreco?
That is what it is for. Every item is phrased so it can be handed to whoever is building your app, and the "before launch" section doubles as a list of questions to ask a supplier before you sign anything.
What happens to my email address?
Haidar Mustafa may write once, usually to ask if anything on the list needs explaining. No sequence, no newsletter, no list sale. Reply "no thanks" and it stops. Foundreco has no sales team, so the reply comes from the person who would do the work.
Your Turn

Want somebody to go through the list with you?

Thirty minutes with Haidar Mustafa against your actual project, no charge and no pitch. Or send it in writing and get an answer within 24 hours.

Book 30 minutes Run the readiness audit