How MMA Plumbing saved $250k by building its internal operating system with Foundreco
MMA Plumbing is a plumbing and home services business based in the Netherlands. It handles plumbing, drain unblocking, and home repairs for ~4,000 clients per year. It was started in 2002 by its founder, Rachid Ghazil. Today, it employs 100s of full-time staff and freelancers.
MMA Plumbing's business now completely runs with Foundreco. Rachid built his company's own internal operating system (called "MMA Workflow"). It contains 46 integrated modules for accounting, field workflows, sales, quality control, invoice management and more. It has been his dream to have one unified tool for 20 years. Foundreco made it possible without a development team of his own.
Every software development agency quoted me at least €250,000 to build what I wanted. Foundreco got it built in a few weeks, and I never had to hire a development team. We have quite literally saved hundreds of thousands of dollars and hundreds of hours a month.
Saving 100s of hours a month by creating a unified internal operating system
Before Foundreco, MMA ran on a messy stack of tools like Exact, Visma, Excel, Outlook, phone calls, and pen and paper. The day-to-day work was repetitive, manual, and error-prone: jobs had to be entered in multiple tools, plumbers had to call to ask where to go or what the problem was, invoices had to be scanned in one tool then imported into another. Most frustratingly, Rachid never had a centralized view of his costs, revenue, or profit. He had always wanted an internal operating system perfectly catered to his business. In 2025, he actively searched for software dev agencies that could help him build his vision. The lowest quote he received was €250,000. It was too expensive.
It's amazing. Our entire company runs on one unified app.”
Today, Rachid has completely rebuilt his business around one mega app built with Foundreco. It's called "MMA Workflow". The app contains 46 connected modules for planning, invoicing, accounting, point-of-sale, client management, mechanic management, forecasting, quality assurance, lead monitoring, and so much more. MMA has fully migrated off old vendors like Exact and Visma. Mechanics now know where to go, what their job is, and what evidence they need to collect without having to call the office. Most importantly, Rachid can see his finances all in one place. Rachid estimates that his app has saved him and his team 100s of hours a month due to less manual work, fewer mistakes, and better operational control. Not only that, but MMA's revenue is growing faster: with less time on admin work, MMA can spend more time on getting new clients, supporting new regions, and offering new services that it previously didn't have the capacity to offer.
Building a hyper-local 4,000-page SEO site in 2 days
One of MMA's #1 company priorities is to reduce its dependency on paid lead generation. It's expensive. Rachid describes it as "renting [his] customer flow from someone else". Rachid wanted to rank organically across every Dutch city instead, with one page per city and service. In 2025, Rachid was told it would take ~6 months to build this. Not only was that too long, but Rachid's biggest fear was that during the migration he might lose his existing keyword rankings.
Rachid rebuilt and launched an SEO optimized website with Foundreco in 2 days. It contains 4,000 landing pages, one for each Dutch city. Foundreco enabled him to keep his old URLs, so his existing keyword rankings carried over seamlessly. His new site has already started to rank across the country, from small towns like Bloemendaal to bigger markets like Haarlem. He used Foundreco Internationalization to localize each page, Foundreco Files & Media to store image/video assets and Foundreco Audits to regularly check for SEO improvements.
We built a landing page for every city in the Netherlands. 4,000 pages. Previously that would have taken us 6 months. With Foundreco, I built it in 2 days.
Why Foundreco
Rachid has never coded before. He picked Foundreco for three reasons. First, it was almost 20x cheaper than a third-party software development agency. Second, it was higher quality and delivered faster because he was in control, not a third party. Third, he never had to touch hosting, infrastructure or DevOps; he described what he needed in plain language and Foundreco handled the rest.
I showed my apps to my accountant and to people who run big companies. They all said the same thing. What I built with Foundreco is better than what they have.
What's next
Rachid is planning to continue to grow his business with Foundreco. His main initiative currently is to reduce his paid ad spend to zero by using Foundreco to optimize his SEO. His second major initiative is to create a new revenue stream by expanding the services he offers. He plans on launching a home-services mobile app with Foundreco Mobile to connect his clients to every home services trade, not just plumbing. As Rachid puts it: "I want to make Europe's biggest plumbing service."
Machines are fast. People are why it works
We use AI for everything it is genuinely good at: the scaffolding, the boilerplate, the second draft, the thousand small pieces that used to eat a month. That is where the speed on this page comes from. But AI has never sat across from a customer, never watched someone give up on a checkout, never felt the thing your business is actually for. That part is human, and it is the part we refuse to automate.
The system that makes you the obvious choice
Being the best in your area means nothing if you are the fourth result. MMA built the operations and the visibility together, which is why both compounded.